Students’ campaign featured in Communication Arts Advertising Annual
As part of Professor of Practice Bill Schwab‘s MSCH-A451 Advertising Portfolio II course, a campaign created by students Eunice Pak, Hallie Utsler, and Regan Mathies was chosen for the November-December edition of the Communication Arts Advertising Annual. The campaign was one of the few selected out of the 1,253 entries.
The student’s campaign for Handsome Brook Farms eggs focused on the fact that cheap, store-bought eggs tend to contain harmful chemicals found in products like firefighting foam. Assuming consumers are unaware of this, the team developed a campaign that appealed to consumers who drive trends and would likely pay more for healthy pasture-raised chicken eggs free from harmful additives.
The CA Annual student showcase has long been the exclusive domain of work from elite advertising programs like Syracuse, Brigham Young, and VCU’s Brand Center. The publication reaches an audience of more than 30,000 industry professionals and is a premier platform for showcasing creative talent and fostering professional connections.
Each winning entrant received a personalized Award of Excellence.