Survey Research

Questionnaire/survey research studies can run up to 14 participants at a time at desktop stations in the ICR survey research rooms.

Media stimuli are presented using MediaLab or DirectRT software, or Qualtrics.

Common measures include self-report scales, memory (free recall, cued recall, recognition), implicit attitude tests (IAT), continuous response measurement (CRM), and secondary-task reaction times (STRT).

For more information on Qualtrics, visit the Social Science Research Commons.